Recently, I viewed Simon Sinek’s “Tedx Talks” video called Start with Why.
If you haven’t yet watched it, I highly recommend it!
Sinek observes that virtually everyone who works at a company knows what they do. Some know how they do it. But few know why they do it.
For example, here’s what that looks like at SEI:
Why we do what we do
Our Vision is to “work with our employees to help them achieve their personal, professional and financial goals.”
How we do what we do
We accomplish our Vision by utilizing our SR5 performance measurement system.
What we do
As a leader, how do you ensure that those you lead not only understand what you do, but how and why you do it?