Think Big. Start Small. Scale Quickly.

by | Sep 3, 2020 | Leadership, Video

This is one of my favorite ways to enact change at Service Express, and it has proven time and time again to be effective. A growing company is always changing the way it communicates, operates, sells and more. If we don’t look back and scrutinize the way we did business four years ago, then we are not evolving fast enough.  

 As your organization becomes more significant, it can seem daunting. How do you challenge a process that has been there for so long? How do you know you won’t lose customers, sales or impact operations? Over time, I’ve seen leaders struggle with change because they aren’t sure if it’s going to work – so they allow their current process to become outdated.  

Where do you start? 

  1. Think Big 

Start with evaluating where your organization needs to be. What are your revenue goals? Are there new services you want to provide? This might seem daunting when you first look at it, but it will help you create steps to get you on the right track.  

  1. Start Small  

This is the key right here – break down the milestones that need to be accomplished. Then complete small micro experiments that test if your strategy and process is working. It’s okay to not change everything all at once. In fact, you shouldn’t! This process is about testing, measuring and adjusting.  

  1. Scale Quickly 

Once you have your strategy dialed in, now it’s time to scale quickly. This is when you invest in the new idea and push it forward across the entire company. The key is always to be thinking of new ways to implement change in your organization to help you scale over time.  

Jeff Bezos wrote a letter to Amazon’s shareholders in 2016 that said, “Most decisions should probably be made with somewhere around 70 percent of the information you wish you had. If you wait for 90 percent, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions.” That’s why creating micro experiments help you determine if a decision is right for the organization. Always test, measure, and adjust until you have it calibrated.  

If your company isn’t experimenting and solving problems right now, then you’re wasting time! There are several large projects that we thought would take us years to accomplish – but we’ve completed them within a few months during this time. The world is changing, and you should be thinking big right now.  

I hope this advice works for you and your organization. As always, stay safe and stay healthy.  

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About Me

I am the President & CEO of Service Express, a National Best & Brightest Company to Work For. Service Express has averaged double digit growth every year since 2001.

We attribute our success to a unique corporate culture that we call The Service Express Way. I am a member of the Young President Organization and sit on the Board of the Spectrum Health Foundation.