Set Failure Goals 

by | Jan 4, 2024 | Leadership

It’s 2024; we’re looking ahead!   

In my last blog, Overcoming Rejection Is A Superpower, I talked about setting the goal for rejections. The more you can put yourself out there and deal with rejection, the better opportunities will come. Handling rejection is a superpower; it’ll unlock potential in every aspect of your life.   

Failure is similar to rejection. Failure is not permanent or fatal; not trying is fatal. Let’s set a goal to fail in 2024, or as John Maxwell says, “Fail forward.” How many things can we try? Rejection is being told no, and failure is trying something that doesn’t work. When you fail, you can try again until it does work, you can learn and grow from it, or you can take what you’ve learned and apply it to something else.   

How many things can we try? Rejection is being told no, and failure is trying something that doesn’t work. When you fail, you can try again until it does work, you can learn and grow from it, or you can take what you’ve learned and apply it to something else.   

Failure comes in a lot of different forms. It’s rare to find a successful person who didn’t fail first. Chances are you won’t be very good at anything you try for the first time; that’s okay. Keep trying, stretch yourself, move forward and apply the lessons you learn. That’s how you grow.   

As a leader at Service Express, I appreciate people who put themselves out there and stretch their limits. Even if they don’t get it right the first time, they’re learning, self-reflective and coachable. Those are the types of people who will learn and fail forward.   

Failing forward sums up my career at Service Express. Everything we do well as a company is probably something we didn’t do well in the beginning. We continue to fix things, learn, grow and apply them in different areas. As I’ve said, I think this is how winning is done.   

Dealing with rejection is a superpower. Failing forward is also a superpower. Set goals for rejection and failure in 2024. The secret is the more rejection and failure you overcome, the more opportunities and wins you’ll have.   

Let me know what you think and share any great rejection or failure stories you have; I’d love to hear them.  

Posts by Category

Sign up for Ron Alvesteffer's blog

* indicates required

About Me

I am the President & CEO of Service Express, a National Best & Brightest Company to Work For. Service Express has averaged double digit growth every year since 2001.

We attribute our success to a unique corporate culture that we call The Service Express Way. I am a member of the Young President Organization and sit on the Board of the Spectrum Health Foundation.