Storytelling for Business

by | Nov 19, 2020 | Business, Video

You’ve probably heard that storytelling is a fantastic tool for illustrating your point. Stories can be used in sales pitches, board meetings, internal communications and more. I believe a great story can bring data to life.  

I always like to lead with the point you’re trying to make and follow it with a story that brings that point to life. When using storytelling to make your point, avoid leading with the story. Personally, I don’t like having to wade through a long story to find the answer I’m looking for. I don’t think it’s an effective way to make your case.  

My last recommendation is to never read your story. You can have notes or an outline, so you stay on track, but no one likes to be read to. How do you use stories in your professional life? Let me know!  

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About Me

I am the President & CEO of Service Express, a National Best & Brightest Company to Work For. Service Express has averaged double digit growth every year since 2001.

We attribute our success to a unique corporate
culture that we call The Service Express Way. I am a member of the Young President Organization and sit on the Board of the Spectrum Health Foundation.

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